No Kings Coffee exists because pretending everything is fine doesn’t make it so.
We live in a time when authoritarianism is marketed as strength, cruelty is reframed as honesty, and power is increasingly concentrated in the hands of people who believe rules are for everyone else. History has seen this movie before. It never ends well.
“No Kings” is not nostalgia. It’s not rebellion cosplay. It’s a reminder.
It means no divine right.
No strongmen.
No political idols.
No unchecked power.
It means democracy, accountability, and the deeply unglamorous work of keeping a society functional.
Why coffee?
Because coffee is where conversations happen.
Coffee is shared at kitchen tables, in break rooms, on porches, and during long talks that don’t fit into slogans. It fuels thought, dissent, art, journalism, organizing, and quiet reflection.
We didn’t choose coffee to shout.
We chose it to sustain.
Good coffee doesn’t need a sermon. It just needs to be present when people are thinking clearly.
What we stand for
We stand for:
- Democracy over authoritarianism
- Accountability over personality cults
- Institutions that inform rather than inflame
- The idea that power should always be questioned
We are not neutral about these things. Neutrality has a habit of siding with whoever already has power.
What we don’t do
We don’t tell you who to vote for.
We don’t chase outrage.
We don’t pretend this is just “about coffee.”
And we don’t hide behind branding when the moment calls for clarity.
Why public broadcasting?
Because a functioning democracy requires shared facts.
Public broadcasting—NPR, PBS, and their local stations—exists to inform, educate, and preserve culture without being entirely captive to advertisers or political pressure.
That’s why $2 from every bag of No Kings Coffee is donated to public broadcasting.
It’s not charity. It’s maintenance.
Are we a movement?
No.
We’re a coffee company with values.
If this resonates, good. If it sparks conversation, even better. If it makes someone pause and think, we’ve done our job.
Movements don’t need permission. They happen when enough people decide something matters.
The quiet part, said out loud
Democracy is fragile.
Authoritarianism is persistent.
Complacency is expensive.
No Kings Coffee exists because staying awake matters—and not just chemically.
Drink good coffee.
Support institutions that tell the truth.
Question anyone who asks for unquestioned loyalty.
No kings.
Ever.